Escuela de Artesanias de las Filipinas ifashion Academy
ifashion stands for International Fashion Academy for Specific Home-land Industries and On-line Networks.
Esquina Calle General Hughes and Zamora, Plaza Independencia, Iloilo Proper, Iloilo City, PhilippinesContact Landline 033-321-0370 look for Jelaine Or Text 09189097362 PJ or 09093505640
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ESCUELA ARTESANIAS de las FILIPINAS iFashion School PJ Arañador is the first international design-led crafts and artisanal fashion school Iloilo City. Founded by PJ Arañador is a multi-awarded international lifestyle designer and owner of the Nautilus PJ Arañador Design Studio One. His body of works on design-led crafts spans across Asia, Africa, South and North America, the Caribbean, India, Middle East, China, Australia and Europe. He has been the curator of international fairs in Colombia, Peru and India.
For more than 25 years, PJ Arañador has served many communities around the world leveling up the artisans through crafts livelihood. He advocates trade fair and ethical fashion which are sustainable through mentorship in product design, merchandise development, entrepreneurship and branding. He is the youngest recipient of the Outstanding Professional Awards in Arts and Letters from the University of the Philippines where he graduated. He was a faculty member of La Salle College International School. He has been a trainor and teacher for many private and government entities around the world. He has mentored thousands of young students, artisans and entrepreneurs in his own country alone. Foremost of his involvement is being one of the longest consultants to the Department of Trade and Industry of the Philippines.
Arañador is a co-founder of the Fashion and Design Council of the Philippines and member of the Society for Sustainable Tourism and Development. He is also an international environmental design activist as consultant for Go Green Philippines and author of Project Zero. He is a developmental design mentor for Maarte with the Museum Foundation of the Philippines, Compete Philippines and Asia Foundation, owner of Nautilus brand for resortwear and lifestyle crafts in Boracay and Wawa,a heritage slow food restaurant.
ABOUT THE SHOOL.
The school core competency is teaching design-led crafts specific to homeland industries. There are no laboratories in the school, instead, the students will do their lab works in the workshops and livelihood centers in the communities, thereby, the students will work where the materials and artisans' skills are. Each class are usually short terms in as short as half a day or three weeks. The classes have small number of students in a inter-active around the table format to allow better interaction and collaborations.
ifashion stands for International Fashion Academy for Specific Home-land Industries and On-line Networks. The school teaches crafts and design with provenance of the materials and techniques. Refered to as endemic design as well, the method of teaching it based on available local materials and skills for it to be sustainable. It teaches ethical, green and socially responsible fashion and design.
The teaching method is anchored stimulating points of view of students to be experts in artisanal fashion, design-led crafts and level-up skills in modern design sensibilities and innovation. Each student is taught on the premise that design means business by moulding them to be entrepreneurs rather than as employees, thereby, creating industries towards nation building. The school offers courses even to children and teens because it believes training them should during formative years. It also inculcate to students that a college education is not necessarily an advantage in the creative world, thereby, giving them an alternative way for other career paths other than the traditional ways.
The school offers scholarships to youths who can not afford to go to school, specially to children of artisans. These are in majority deserving rural students, mostly children of craftsmen or young people within the crafts cluster. It also conducts annual design competition for scholarship called Hecho Derecho in which in-coming students and already enrolled in may avail of free tuitions by competing in design contests.
The school connects with the artisans' workshops and community livelihood centers through on-line, thereby, upgrading the design methods through information technology and digital media. Design-led crafts and artisanal fashion becomes relevant where the crafts community is its laboratory. It embraces design through innovation with the green collar economy in mind while creating design-led crafts which preserves the cultural. social and environmental heritage of the Philippines and other races.
The school is located in a restored 1920 building along the heritage row of Iloilo City. The building was the first international hotel in the city where national and international who’s who stayed. It overlooking the Iloilo straight and the Iloilo City Capitol and the majestic old world edifices of the Queen’s City of the South.