There is this issue on facebook about people calling BORACAY as BORA. The residents of Boracay do not like the idea. See link: http://www.facebook.com/pages/Boracay-please-not-Bora/116366848428433?sk=wall As an investor in Boracay and a resident, I thought I must say something.
There are people we call names they do not like because we re-invented his name specially in mockery. Or even sometimes in fondness. Yet that person is un-comfortable with that name. If we are sensible, we express our sorry for having called that person with that name, and correct ourselves. That person becomes happy for us having done so as a sign of respect. That one person may feel better, as well as his friends will better for him, for us giving him his sense of being.
I like BORACAY name as it is more romantic than BORA. I am an avid fan of the name BORACAY because of its poetic rythmical sound. It is like waves splashing on a rock by the pristine seas of the island.
I echo the word BORACAY in my products and design philosophy. Even my resort spa in my hometown, Iloilo City, 300 miles away from BORACAY, echoes the name BORACAY in my billboards and collaterals. I know that the BORACAY image becomes a visual board to those who reads it by way of association. I do not think people will associate BORA as vivid as with the name BORACAY per se. Then one wonders. Not precise.